Move Over Maize & Chickpeas!
Here’s Why HEBA® is the Ultimate Instant Breakfast Cereal
Addressing malnutrition and food insecurity in South Africa is a critical priority, particularly within feeding schemes to support vulnerable communities, as better nutrition directly improves focus and performance in schools.
HEBA® emerges as a transformative solution, offering a nutrient-dense, wholefood, grain-free alternative to traditional staples like maize meal, wheat flour and even chickpea-based cereals, making it an ideal choice for schools, community programs and food aid initiatives.
Recognised globally for its innovation, HEBA® was awarded the Most Innovative Ingredient at the Global Food Industry Awards in Dublin in 2016, underscoring its groundbreaking contribution to the food industry.
Unlike traditional cereals, which often rely on synthetic fortification to compensate for nutritional gaps, HEBA® is naturally rich in vitamins and minerals, providing wholesome nourishment without synthetic additives.
Crafted from mother nature's finest superfoods, such as coconut, flax and psyllium, HEBA® delivers low-GI, gluten-free goodness that caters to diverse dietary needs. It avoids common allergens such as gluten and legumes, making it a safe and inclusive option for individuals with dietary restrictions or sensitivities.
Additionally, HEBA® is also free from antinutrients like lectins and phytic acid, commonly found in legumes. These can inhibit the absorption of essential minerals like iron, zinc, and calcium. HEBA® ensures optimal digestion and improved nutrient bioavailability, supporting overall health and well-being.
Its remarkable versatility lets you create a wide variety of recipes, from creamy, hearty porridges for breakfast to savoury, satisfying pizza bases for lunch or dinner.
This adaptability inspires creativity in meal planning, enabling caregivers and feeding scheme coordinators to offer diverse, enjoyable meals without compromising nutrition.
Each serving of HEBA® provides balanced nutrition, packed with essential vitamins, minerals, and fibre while delivering sustained energy to keep you feeling fuller and more energised throughout the day.
HEBA® is not just a product but a globally recognised innovation designed to tackle malnutrition with unparalleled effectiveness.
The Benefits OF HEBA® vs Traditional Cereals
| Feature | HEBA® | Traditional Cereals |
|---|---|---|
| Carbohydrate Content | Low-Carb, KETO Approved | Higher in Refined Carbohydrates |
| Gluten-Free | 100% Gluten & Grain-Free | NOT Gluten or Grain-Free (contain added maize and/or wheat) |
| Digestive Comfort | Gentle on digestion, no bloating | May cause bloating due to fermentation of natural and added sugars |
| Blood Sugar Control | Stabilises blood sugar levels | May cause blood sugar spikes |
| Cognitive Function | Contains coconut, a natural source of MCTs to support brain health, learning and focus | Does not provide MCTs for cognitive benefits |
| Nutritional Profile | High in dietary fibre, healthy fats and protein | Lower in dietary fibre and healthy fats, higher in carbohydrates |
| Added Sugar | NO unwanted added sugar | May contain added sugar to enhance taste |
| Vitamins and Minerals | Naturally nutrient-dense source of vitamins and minerals, no synthetic additives | Requires synthetic* vitamins and minerals to compensate for ingredient deficiencies |
| Allergens | Free of common allergens like soy and legumes | May trigger soy or legume allergies |
| GMOs | Naturally non-GMO (Certified) | May contain genetically modified (GMO) fillers |
| Anti-nutrients | Free of anti-nutrients like lectins and phytates | May contain anti-nutrients that may inhibit mineral absorption (e.g iron, zinc, magnesium) |
| Versatility | Works for krummelpap substitute, porridge, baking, breads, savoury crumb, shakes, pizza bases and desserts | Limited versatility (mainly cereal) |
*Synthetic ingredients are substances that naturally occur in nature but are recreated in laboratories using sophisticated, multi-step techniques. While synthetic ingredients aim to mimic natural substances, the laboratory processes involved can sometimes introduce downsides, potentially making them harmful. Additionally, synthetic ingredients often have limited bioavailability, meaning the body may not absorb or utilise them as effectively as their natural counterparts, which can reduce their overall effectiveness.
HEBA® has been a game-changer for our feeding scheme. It’s nutritious and cost-effective, and the kids love it!
Janine Roberts Ukama Community Foundation