CHOOSE HEBA —YOUR SMARTER, HEALTHIER ALTERNATIVE TO PAP, MAIZE & WHEAT

Better nutrition today means a brighter, healthier future tommorrow

Choose HEBA® StartRite because every child deserves the best start

Proudly South African — Global Food Industry Award Winner

Goodbye Empty Calories — Hello HEBA®

Most traditional staples like maize, wheat and other grains, even so-called whole grains,” have been genetically modified and heavily processed, not for your health, but to boost profits.

Maize (commonly called corn) is one of the world's most widely genetically modified (GMO) crops. It's modified to tolerate herbicides like glyphosate and to produce its own pesticides (Bt toxin) to increase pest resistance for increased productivity.

These refined grains are stripped of nutrients, leaving behind empty calories and harmful anti-nutrients that block the body's absorption of essential vitamins and minerals.

Internationally acclaimed and proudly South African HEBA® is different. Winner of Global Food Industry Awards (Most Innovative Ingredient, Dublin 2016) HEBA® is made exclusively with nature's most nutrient-dense superfoods. It’s a nourishing, gluten and grain-free alternative packed with naturally occurring vitamins and minerals—so we don't have to add them back in.

FREE FROM GMOs, artificial additives and anti-nutrients, HEBA® provides clean, wholesome nutrition that fuels energy, sharpens focus, supports overall health and longevity.

HEBA® is the healthier, smarter choice for your health and well-being. It's ideal for growing families, busy professionals and anyone craving a natural, nutrient-dense alternative to heavily processed and GMO-laden staples and cereals.

In South Africa, a nation rich in diversity and culture, the battle with ill health is all too common.

Many attribute their health woes to fast food, sugary sodas and sweets.

But let's uncover a surprising truth - our everyday staples often silently contribute to this problem.

While avoiding known unhealthy foods is a conscious choice, essentials like maize meal, wheat flour and rice are staples in most South African households.

To truly address the issue of poor nutrition, we must find alternatives that don't sacrifice taste and texture but significantly elevate our nutritional intake while reducing calories.

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MAIZE MEAL

Did you know that the average South African consumes a staggering 100 kg of GMO maize and maize-related products every year?*

That's a challenge, but it's also an extraordinary opportunity!

*FAOSTAT, 1993 - 2013. ‘Food Balance / Food Supply - Crops Primary Equivalent: Maize And Products’. N.p., 2013. Web. 22 Nov. 2015.

The Hidden Health Risks of Maize

MAIZE MEAL

1. Low Nutritional Diversity

  • Reason: Maize is a staple food but lacks essential nutrients such as vitamins A and C and key amino acids like lysine and tryptophan.
  • IMPACT: A diet heavily reliant on maize can lead to malnutrition or nutrient deficiencies, such as pellagra, caused by niacin (vitamin B3) deficiency, prevalent in regions including South Africa, where maize is a dietary mainstay.
MAIZE MEAL

2. High Glycemic Index

  • Reason: Maize and its processed forms, such as maize meal, are high in carbohydrates with a high glycemic index.
  • IMPACT: When consumed in excess or as a primary food source, this can lead to rapid spikes in blood sugar levels, increasing the risk of insulin resistance, type 2 diabetes, and obesity.
MAIZE MEAL

3. Potential for Mycotoxin Contamination

  •  Reason: Maize is highly susceptible to contamination by fungi that produce mycotoxins, such as aflatoxins.
  • IMPACT: Chronic exposure to mycotoxins is associated with liver damage, immune suppression, and an increased risk of cancer, particularly in regions with poor storage and handling practices.

HEBA Provides Sustained Energy and Better Nutrition

Unlike traditional maize pap, HEBA is formulated with a lower glycemic index, offering sustained energy release to keep children focused and energized throughout their school day. Its nutrient-rich composition supports growth and learning, making it a superior choice for young, developing minds.

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Introducing HEBA - Your Path to a Healthier Life for Longer

Enter HEBA, your gateway to a healthier South Africa.

But HEBA is not just another pap substitute; it's a revolutionary solution designed to elevate your staples.

With HEBA, you can seamlessly switch from traditional maize meal, wheat flour and rice to healthier options without compromising taste.

Discover the Versatility of HEBA

  • Bread: HEBA isn't just for porridge; it's your secret ingredient for crafting delicious, nutritious bread.
  • Porridge: Kickstart your day with a wholesome bowl of HEBA porridge, nourishing your body and soul.
  • Krummel Pap: Craving comfort food? HEBA's got you covered, whether you cook on the stovetop, in the oven, or even in the microwave.

Food is not just sustenance; it's a reflection of culture and identity.

We don't ask you to change who you are; we invite you to embrace a healthier lifestyle without sacrificing your heritage.

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Join the HEBA® Revolution

HEBA® is more than just a product; it's a Healthy Eating movement toward a Brighter South Africa.

We understand the importance of preserving your culinary traditions, and that's why HEBA® seamlessly integrates into your daily life.

Say goodbye to guilt-ridden, carb-laden meals and hello to a healthier you.

HEBA® empowers you to make choices that benefit your well-being, ensuring you can savour the rich tapestry of South African flavours while prioritising your health.

Make the change today, and savour every moment, morning 'til night, with HEBA®.

Choose HEBA® — where tradition meets international award-winning nutrition produced in Cape Town!

Dive into the world of HEBA with our FREE eBook: HEBA Community Cookbook! Unlock a delicious collection of grain- and gluten-free recipes, including HEBA Millionaire Shortbread, Easy HEBA Pizza Base and Sour HEBA Pap.

Whether you're a seasoned chef or a kitchen newbie, these recipes will inspire your culinary creativity. Download now and start your HEBA journey today!

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
20 hours ago

HEBA Loaf is packed with natural goodness and none of the carb-heavy stuff. Made from coconut flour, flaxseed, psyllium husk and sunflower seeds, it's high in fibre, gluten-free, and blood sugar-friendly IT'S perfect for Banting, keto or diabetic diets. 🙌

Just add eggs, water and a splash of oil, bake for 30 mins and enjoy fresh, golden-brown bread that actually supports your health goals. You can find the recipe on the back of the packet!
... See MoreSee Less

HEBA Loaf is packed with natural goodness and none of the carb-heavy stuff. Made from coconut flour, flaxseed, psyllium husk and sunflower seeds, its high in fibre, gluten-free, and blood sugar-friendly ITS perfect for Banting, keto or diabetic diets. 🙌

Just add eggs, water and a splash of oil, bake for 30 mins and enjoy fresh, golden-brown bread that actually supports your health goals. You can find the recipe on the back of the packet!
4 days ago

A rich, chocolatey treat in minutes... without the guilt! This low-carb mug cake is the perfect way to satisfy your sweet tooth while staying on track. ❤️

What You’ll Need:
🥄 2 TBSP HEBA
🧈 2 TBSP butter
🥛 2 TBSP cream
🍫 1 TBSP cocoa
🍬 1 TBSP erythritol
🥚 1 egg

How to Make It:
1️⃣ Mix all ingredients in a mug.
2️⃣ Microwave for 3 minutes.
3️⃣ Enjoy warm & delicious!

Share it with the cake lover in your life!
... See MoreSee Less

A rich, chocolatey treat in minutes... without the guilt! This low-carb mug cake is the perfect way to satisfy your sweet tooth while staying on track. ❤️

What You’ll Need:
🥄 2 TBSP HEBA
🧈 2 TBSP butter
🥛 2 TBSP cream
🍫 1 TBSP cocoa
🍬 1 TBSP erythritol
🥚 1 egg

How to Make It:
1️⃣ Mix all ingredients in a mug.
2️⃣ Microwave for 3 minutes.
3️⃣ Enjoy warm & delicious!

Share it with the cake lover in your life!
6 days ago

This one is for our chocolate lovers! 🥰

A thick, creamy, and totally guilt-free chocolate smoothie! This low-carb delight is rich, satisfying, and packed with goodness. Perfect for a quick treat if you're craving chocolate, or post-workout boost.

RECIPE:
50g amasi
50g water
50g double cream plain yogurt
2 TBS of HEBA
1 TBS Cocoa
1 TSP of Banting friendly sweetener

Blend all of the ingredients until smooth. Enjoy! Shop here: heba.co.za/
... See MoreSee Less

This one is for our chocolate lovers! 🥰

A thick, creamy, and totally guilt-free chocolate smoothie! This low-carb delight is rich, satisfying, and packed with goodness. Perfect for a quick treat if youre craving chocolate, or post-workout boost.

RECIPE: 
50g amasi
50g water
50g double cream plain yogurt
2 TBS of HEBA
1 TBS Cocoa
1 TSP of Banting friendly sweetener

Blend all of the ingredients until smooth. Enjoy! Shop here: https://heba.co.za/Image attachment
1 week ago

NEW recipe: HEBA carrot wraps, perfect for a Banting-friendly meal and quick lunch. This is also a cheaper alternative to readymade low-carb wraps!

HEBA Carrot Wraps 🥕
1 cup boiled & grated carrot
2 TBSP HEBA
2 eggs
2 TBSP maas
½ tsp baking powder
Pinch of salt

Method:
1️⃣ Mix all ingredients and microwave for 3 minutes.
2️⃣ Fry in butter over medium heat until golden.
3️⃣ Fill with lettuce, cheese, chicken breast, red onion, and tomato for a tasty, nutrient-packed wrap!
... See MoreSee Less

NEW recipe: HEBA carrot wraps, perfect for a Banting-friendly meal and quick lunch. This is also a cheaper alternative to readymade low-carb wraps!

HEBA Carrot Wraps 🥕
1 cup boiled & grated carrot
2 TBSP HEBA
2 eggs
2 TBSP maas 
½ tsp baking powder
Pinch of salt

Method:
1️⃣ Mix all ingredients and microwave for 3 minutes.
2️⃣ Fry in butter over medium heat until golden.
3️⃣ Fill with lettuce, cheese, chicken breast, red onion, and tomato for a tasty, nutrient-packed wrap!
2 weeks ago

How beautiful is this HEBA Red Cake by our friend, Nondumiso Mthembu 🥰 Swipe to read the recipe and save for when you need a little treat this weekend! ... See MoreSee Less

How beautiful is this HEBA Red Cake by our friend, Nondumiso Mthembu 🥰 Swipe to read the recipe and save for when you need a little treat this weekend!Image attachment
2 weeks ago

Dinner sorted! 😍 This crunchy, flavourful hake is made using HEBA Savoury Crumb - the perfect low-carb coating.

What’s on your plate tonight, Banters?

Buy HEBA Savoury Crumb here: heba.co.za/shop/heba-savoury-crumb/
... See MoreSee Less

Dinner sorted! 😍 This crunchy, flavourful hake is made using HEBA Savoury Crumb - the perfect low-carb coating.

What’s on your plate tonight, Banters? 

Buy HEBA Savoury Crumb here: https://heba.co.za/shop/heba-savoury-crumb/
2 weeks ago

Yes, HEBA Bread in a Mug is toastable! 🙌 Simply microwave, slice, and pan-fry with a knob of butter until perfectly golden and crisp. 😍

Who’s trying this? 👇
... See MoreSee Less

Yes, HEBA Bread in a Mug is toastable! 🙌 Simply microwave, slice, and pan-fry with a knob of butter until perfectly golden and crisp. 😍

Who’s trying this? 👇
3 weeks ago

These HEBA Crumbed Chicken Pieces are so easy to make and packed with crunch - thanks to the HEBA Savoury Crumb Premix! 😍

Have you spotted it at Food Lover’s Market yet? 👀

If not, you can order online! PLUS you can get FREE delivery nationwide if your order is over R650. Shop Now: heba.co.za/shop/heba-savoury-crumb/
... See MoreSee Less

These HEBA Crumbed Chicken Pieces are so easy to make and packed with crunch - thanks to the HEBA Savoury Crumb Premix! 😍

Have you spotted it at Food Lover’s Market yet? 👀 

If not, you can order online! PLUS you can get FREE delivery nationwide if your order is over R650. Shop Now: https://heba.co.za/shop/heba-savoury-crumb/Image attachment
3 weeks ago

Looking for meal ideas that keep you fuller for longer? HEBA Soft Porridge with Amasi is the ultimate filler! 🔥 You can also add a little low carb sweetener if you wish, just for an extra bit of flavour.

One bowl of this and you’ll stay full for hours! 💪 Nutritious, satisfying, and 100% Banting-friendly.

Thanks for sharing, Being Rossa!
... See MoreSee Less

Looking for meal ideas that keep you fuller for longer? HEBA Soft Porridge with Amasi is the ultimate filler! 🔥 You can also add a little low carb sweetener if you wish, just for an extra bit of flavour.

One bowl of this and you’ll stay full for hours! 💪 Nutritious, satisfying, and 100% Banting-friendly.

Thanks for sharing, Being Rossa!
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