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Choose HEBA® Your Smarter, Healthier Alternative to Pap, Maize and Wheat!
Tsek Empty Calories — Howzit HEBA®
Yoh fam, let’s talk facts. If you’re tired of GMO grains, refined carbs, and food that looks filling but leaves you hungry, feeling bloated and running on empty, you’re not alone.
All over Mzansi (and the world), everyday staples like maize, mielie meal and wheat have been stripped, tweaked, and genetically engineered, not for your health, but for mass production and maximum profit.
Take maize, for example, one of the most heavily modified crops on the planet. It’s been reprogrammed to survive toxic sprays like glyphosate and even produce its own pesticide (yup, that’s the Bt toxin).
It’s not about your nourishment. It’s about shelf life and yield.
And that’s the real issue, most of these frankenfood grains are refined until nothing real is left.
The dietary fibre? Gone!
The vitamins and minerals? Gone!
What’s left for you and your kids?
Just empty calories and anti-nutrients that block your body from absorbing the good stuff.
HEBA® flips the script.
So, yup! it’s time to cut the fillers, ditch the fake food and eat with purpose.
HEBA® Is Different. And Better!
Proudly South African and globally awarded (ja, we're talking Most Innovative Ingredient – Dublin, 2016), HEBA® isn't just different, its better from the ground up!
Made from real-deal superfoods — like coconut, flaxseeds, sunflower seeds, and psyllium husk — HEBA® is naturally rich in vitamins, minerals, and plant-based nutrition, not pumped full of synthetic junk.
While wheat and maize get stripped of nutrients during processing, then fortified with fake vitamins and minerals to make up for it, HEBA® keeps its natural goodness intact from the start. No lab-made tricks. No fillers. Just functional food that works with your body, not against it.
✔ Naturally high in dietary fibre and plant protein — curbs cravings, supports clean, natural weight loss
✔ Rich in essential vitamins and minerals — no synthetic fortification needed
✔ Grain-free & gluten-free — because bloating is not the vibe
✔ Low-Carbohydrate and Low GI – helps stabilise blood sugar and keep energy steady
✔ Keto and Banting (green list) approved — made for low-carb living
✔ Diabetic-friendly – supports balanced blood sugar without the spike
✔ No anti-nutrients — nothing that blocks your body from absorbing the good stuff
✔ No synthetic vitamins or minerals — real nutrition, nothing fake
✔ No artificial additives or preservatives – clean, green and no-nonsense food staple
✔ Free from GMOs — 100% natural. Always.
Burn Fat. Stay Full. Live Light
Trying to slim down or stay trim? HEBA® has your back.
It’s naturally low in carbs and high in fibre, which means it helps curb cravings, keeps you feeling fuller for longer, and encourages your body to burn stored fat for fuel.
Perfect for keto, banting, and low-carb lifestyles, HEBA® makes it easy to lose weight without sacrificing taste, texture, or tradition.
Less hunger. More fat-burning. Big flavour. That’s the HEBA® way.
Sustained Energy. No Crash. No Cravings
Unlike white bread or traditional maize pap that spikes your blood sugar and leaves you flat by lunch, HEBA® keeps your energy steady from sunrise to mafelelong.
With its low-GI, grain-free blend, you stay fuller for longer, skip the mid-afternoon slump, and power through your day without cravings, crashes or the carbs.
Easy Digestion, Less Bloat. Less Wind
Say howzit to happy digestion and tsek to that bloated, gassy feeling.
HEBA® is grain-free, gluten-free, and clean as they come — with none of those sneaky, inflammatory additives that mess with your gut.
This plant-based powerhouse is gentle on the stomach and easy to digest, helping you stay light, regular, and wind-free.
So you can eat well, feel lekker, and keep it moving — no cramps, no drama!
No blood Sugar Spikes. No Crashes
HEBA® keeps it clean and steady — no sugar highs, no crashes, no drama.
Made to have a minimal impact on blood sugar, it’s the smart choice for anyone managing diabetes, insulin resistance, or just trying to cut the hidden carbs that sneak into everyday staples like maize and wheat.
Whether living low-carb or watching your levels, HEBA® delivers real nourishment without the spike — meal after meal, bowl after bowl.
Diabetic-friendly. Blood-sugar balanced. Mzansi approved.
Stay Sharp. Stay Switched On
Ever feel zoned out after a carb-heavy meal? That’s the sugar crash talking.
HEBA® helps keep your blood sugar balanced, which means more than just steady energy — it means mental clarity, better focus, and zero brain fog.
Whether hustling at work, studying for exams, or running the household like a boss, HEBA® helps you stay switched on — all day long.
Focus up. Power through. HEBA®’s got you.
Fuel your Body. Feed your Goals
HEBA® isn’t just another pantry filler — it’s a nutrient-packed plug for low-carb living. Whether you’re burning fat, bossing your day, or just tryna stay sharp and skhaftin-ready, HEBA® keeps you going.
- Keeps the bloat away and the kilos off
- Levels out your blood sugar without the spike-and-crash drama
- Boosts energy, keeps the gut happy, and sharpens the brain
- Perfect for banting, diabetic vibes, and clean eating with no skelm ingredients
From moms holding it down and gogo's keeping it OG, to fitness fundis, kitchen kings and queens, or even that bru next door who just wants to eat right —
HEBA® is the smart, no-fluff choice for the whole of Mzansi.
Real food. No nonsense. Works hard — just like you!
Naturally Drop Kilos, Boost Wellness & Feel 100% You
Let’s be real, Mzansi — the problem isn't just junk food.
Obesity, type 2 diabetes, low energy and chronic fatigue — aren’t only coming from sweets and cooldrinks.
The real damage? It’s in the so-called “staples” we eat daily — like mielie meal, white rice, and wheat flour.
These refined carbs spike your sugar, drain your energy, and pack on the weight. Silently and consistently.
South Africa’s obesity crisis is real. According to the Vitality Obesity Index 2023, 54% of South African adults are overweight or obese — that’s 68% of women and 31% of men.
HEBA® flips the script on obesity and malnourishment.
Clean, grain-free, low-GI, and full of real nutrients — HEBA® helps you slim down, tone up, and stay lekker while fuelling your body with what it actually needs.
✔ Naturally cut calories without starving yourself
✔ Balance your blood sugar to avoid spikes and slumps
✔ Feel fuller for longer, with less snacking and fewer cravings
✔ Stay energised and burn fat, the clean way
✔ Perfect for weight loss, diabetes, keto, banting and low-carb lifestyles
Healthy doesn’t mean giving up your favourite foods — it means swapping smart!
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-17%
Beef Bone Broth Powder 180g
Low-Carb Original price was: R295,00.R245,00Current price is: R245,00. Add to Cart -
-18%
Collagen Powder 200g Resealable Pouch
Low-Carb Original price was: R299,00.R245,00Current price is: R245,00. Add to Cart -
-8%
HEBA® Supa-Seed Flour 200g
Low-Carb Original price was: R64,99.R59,99Current price is: R59,99. Add to Cart -
-8%
HEBA® Bread-in-a-Mug Premix
Low-Carb Original price was: R64,99.R59,99Current price is: R59,99. Add to Cart -
-8%
HEBA® Instant Porridge
Low-Carb Original price was: R64,99.R59,99Current price is: R59,99. Add to Cart -
-8%
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-25%
Jumbo HEBA® Supa-Seed Flour 650g
Low-Carb Original price was: R210,00.R157,50Current price is: R157,50. Add to Cart -
-20%
Pure MCT Oil 500ml
Keto Diet Original price was: R249,00.R199,00Current price is: R199,00. Add to Cart -
-14%
Whey Protein Concentrate 350g
Low-Carb Original price was: R285,00.R245,00Current price is: R245,00. Add to Cart
HEBA® Low-Carb & Keto Lifestyle Boosters
Yoh fam — if you’re about the fat-burning, clean-eating, energy-loaded life, listen up.
HEBA® Supplements are here to keep you sharp, strong, and charged like a taxi with a full tank — with zero sugar, gluten, GMO's or skelm ingredients.
Made for the keto crowd, banting crew, diabetics and anyone who wants results without the nonsense.
✔ 100% Pure MCT Oil – Fast fuel for your body and brain.
Turns into ketones, burns fat like a boss, and gives you that clean, no-crash energy for the day.
✔ Pure Hydrolysed Collagen Powder – All-in-one strength for your joints, muscles, skin, and metabolism.
✔ Instant Bone Broth Powder – The real MVP. Protein-packed, collagen-rich, and full of amino acids for a happy gut, strong immunity, and proper recovery — no hours of simmering or load-shedding stress.
All HEBA® boosters are:
✔ Keto and Banting approved
✔️ Gluten- and sugar-free
✔️ Clean-label, proudly Mzansi made
Whether you're trimming down, toning up, clearing your head, or calming your gut — HEBA® fuels your hustle, healing, and health.
Join the HEBA® Revolution
HEBA® is more than just a product; it's a Healthy Eating movement toward a Brighter South Africa.
Produced in Cape Town, recognised around the world, and loved in kitchens from Soweto to Sea Point, HEBA® is changing the way Mzansi eats — without losing flavour, culture, or comfort.
Say tsek to guilt-ridden, carb-heavy meals that leave you tired and bloated.
Say howzit to low-carb, grain-free goodness that lets you slim down, feel good, and still enjoy your favourite local dishes.
HEBA® fits right into your everyday meals — from creamy pap to crispy pizza bases, golden flapjacks to next-level shortbread.
It’s how you keep the taste and ditch the junk. No sacrifices. No stress.
Dive into the world of HEBA® with our FREE eBook: HEBA® Community Cookbook! Get your hands on a mouth-watering mix of grain- and gluten-free recipes, including HEBA® Millionaire Shortbread, Easy HEBA® Pizza Base and proudly local Sour HEBA® Pap.
FREE HEBA® Community Cookbook
Original price was: R195,00.R0,00Current price is: R0,00.Add to Cart
Whether you’re a kitchen queen, a weekend braai master, or just learning to crack an egg — these recipes will spark your flavour game. Download your FREE HEBA® Community Cookbook and kickstart your journey to low-carb living — the lekker way!
That’s right, the average South African crushes over 100kg of GMO maize and maize-based products every single year.
It’s hectic. But it’s also a massive opportunity to flip the script.
Because when you know better, you can eat better.
And that’s where HEBA® steps in — clean, grain- and gluten-free, and built for real nourishment, not filler.
*FAOSTAT, 1993 - 2013. ‘Food Balance / Food Supply - Crops Primary Equivalent: Maize And Products’. N.p., 2013. Web. 22 Nov. 2015.
The Truth about Maize they Don’t Tell You
Maize might be a Mzansi staple, but not all mielie meals are created equal.
Behind the plate is a whole lot of GMO, chemical sprays, and carb overload that can spike your sugar, pack on the weight, and leave you running on empty.
It’s not just about pap — it’s about what’s hiding inside it.
HEBA® Smarter Fuel for Sharper Minds
Nearly 50% of South African children are starved of nutrients. That's not a statistic, its a crisis!
This kind of chronic malnutrition hits hard. It leaves kids tired, weak, and stunted, mentally and physically. Average IQs are dropping. Energy levels are crashing. Their bodies are running on empty and missing the nutrients they need to grow strong. The dangers?
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Poor brain development: memory, focus, and learning suffer.
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Weak immunity and more illness
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Low energy and poor performance
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Mood swings, anxiety and depression
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Lowered physical strength and endurance
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High risk of lifestyle diseases (obesity, diabetes and heart disease)
Unlike your usual mielie pap, which spikes sugar and crashes energy, HEBA® delivers clean, steady fuel to keep kids focused, energised, and ready to learn — all day long.
Made with a low glycaemic index and nutrient-dense ingredients, HEBA® fuels healthy growth, sharp thinking and focus — no crashes, no sugar drama.
No sugar spikes. No mid-morning slumps. No hunger tantrums. Just real nourishment for growing bodies and sharp young minds.
HEBA® Smart food for Smart kids and smart parents who want better.
HEBA® Eat Better. Live Longer
Welcome to HEBA®, your gateway to a healthier South Africa — where clean nutrition meets cultural tradition.
HEBA® is not just another pap alternative. It’s a nutrient-loaded game changer designed to upgrade your everyday meals, without compromising taste, texture, or comfort you grew up on.
Replacing maize meal, wheat flour, and white rice with HEBA® is a decisive step toward better health, balanced blood sugar, and sustained energy — all while preserving the flavours you love.
So, what can HEBA® do for you? Everything!
- Bread: Use HEBA® to bake soft, wholesome, gluten-free bread that’s perfect for low-carb living
- Porridge: Start your day with a warm, nourishing bowl of HEBA® porridge — quick to prepare and kind to your body
- Krummel Pap: Enjoy your favourite comfort food with a clean twist, whether on the stovetop, in the oven, or even in the microwave
Food is more than just fuel — it’s identity, heritage, and home. HEBA® honours that by helping you embrace a healthier lifestyle without sacrificing culture or comfort.
Whether managing your weight, supporting blood sugar health, or simply choosing better for the fam, HEBA® makes eating well easy and lekker!
HEBA® Guarantee
Look for the Keto Diet icon on all our products — it's your assurance that every HEBA® product is proudly low-carb, banting (green-list), ketogenic diet and diabetic-friendly — no sneaky sugars, no dodgy fillers or fake claims. While other brands talk keto but hide starches and sweeteners in the fine print we stand by our promise: No added sugar, no nasties, no artificial vitamin tricks, no compromises — just clean, effective grain and gluten-free nourishment you can trust to keep you in ketosis, support stable blood-sugar levels and help you smash your weight loss, fitness and health goals.
📢 BIG NEWS MZANSI!
The ginger biscuit has entered the chat. 😎
You know those tannies who always have a secret biscuit tin under the bed?nthe one that sometimes doubles up as a sewing tin 🤣👀
Well, this is the biscuit they’re hiding from the rest of the family. Crunchy, spicy, sugar-free – and pure Heba magic. 💃🏽🔥
📸 Perfect with your morning cuppa or when you're low-key dodging responsibilities on a Monday.
Even your Gogo will say “Eish, give me another one” – and she's not even Banting!
✅ Keto-friendly
✅ Diabetic-friendly
✅ Made with Heba (’cause you deserve better than cardboard diet food)
🚨 Don’t sleep on this recipe fam!
💬 The big question is: do you dunk your biscuits or eat them straight-up like a boss? ... See MoreSee Less
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When the rest of the fam reminds you ‘no carbs with that fish', you don't need to take it personally anymore. We say, ‘Say less!’ Now you can deep-fry like a Banting boss — proper batter outside, keto inside. Check the recipe before your fish also catches feelings 👀👀 ... See MoreSee Less
HEBA® Fish Batter Recipe | Gluten-Free | Low-Carb | Keto
heba.co.za
Crispy, golden fish fillets made with HEBA® low-carb gluten-free batter. Keto, Banting and diabetic-friendly fish batter recipe. Perfect for guilt-free frying.0 CommentsComment on Facebook
Happy World Africa Day, fam! We hope you spent the day with loved ones, loud laughs, and a lekker Banting plate—because nothing says 'I love you' like sharing your last Heba muffin 😍
#worldafricanday #Mzansi #heritage #culture #proudlysouthafrican ... See MoreSee Less
1 CommentsComment on Facebook
Yoh fam — if you’re making ☕ bulletproof coffee with coconut oil and expecting clean energy, sharp focus, or fat burn... 😱 you're wasting your brew and your bucks.
🔥 Coconut oil is food.
💥 MCT oil is fuel.
HEBA® MCT Oil is pure C8 + C10, the fast-acting medium-chain triglycerides that actually convert into ketones for real energy and results. No lauric acid filler. No coconut taste. No crash. No kak.
👉 If you’re on keto, Banting, or doing intermittent fasting, and you’re still using coconut oil thinking it’s the same — read this before your next mug:
🔗 heba.co.za/mct-oil-vs-coconut-oil/
☕ HEBA® MCT Oil. For focus, fat-burning, and fuel that actually works. ... See MoreSee Less
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When 10 minutes in the oven turns heba into a WHOLE personality? YES PLEASE!
You know those “biscuit” recipes that promise a crunch but come out acting like powdery scones with commitment issues?
Not here, sweety. 💅🏽
These Heba biscuits? Yoh. They're hard, like your ma's stance on "no soft drinks after 5pm" growing up.
This ain't your average floating WhatsApp recipe that ends in disappointment and soggy feelings. 😏
This is the real deal.
The kind of biscuit that goes krrrrrrrkkk when you bite, and has you side-eyeing the Tupperware like,
"Let me just have one more before the cousins arrive..."
Because in this house, we don’t do floppy. We do firm, fabulous, and flavourful – the way biscuits were MEANT to be.
Heba: turning ovens into miracle zones, 10 minutes at a time. 🤩
#BiscuitGoals #ProperCrunchOnly #ForTheLoveOfBanting #HebaHitsDifferent #MzansiMagicInTheOven #banting #keto #lowcarb ... See MoreSee Less
2 CommentsComment on Facebook
Mamiki Mokoena is showing us flames 🔥🔥🔥 with her yummy Heba creation for mother's day!
"I made myself a Mother’s Day treat with Banting friendly products. Made granola (Heba, Sunflower, Pumpkin, Chia Seeds, Xylitol, Coconut oil, Water) topping: Double cream plain yogurt mixed with Passion Fruit and Raspberry flavoured Footys powder and Carbsmart chocolate" ... See MoreSee Less
2 CommentsComment on Facebook
🔥 Yoh fam, Mielie pap fills your belly but leaves many feeling moeg, bloated, craving more and running on empty. 😱
HEBA® Supa-Seed Flour vs Maize Meal — the facts speak for themselves 💥
✅ 3.2x more Protein - HEBA® builds real strength
✅ 15x more Fibre - HEBA® curbs cravings and keeps you regular
✅ 4.5x more Iron - HEBA® fights fatigue and powers your grind
✅ 9x fewer Carbs - HEBA® No bloat, sugar spike or crashes
✅ 3500x more Omega-3 - HEBA® supports heart health and sharpens focus
✅ ZERO made-in-a-lab fake vitamins - HEBA® is packed with naturally occurring vitamins and minerals, so we don't need to add them back in.
👉 HEBA® is packed with wholesome goodness, not empty calories.
👉 HEBA® keeps you feeling full, focused and energised with every meal.
🚫 No fillers. No sugar spikes. No fake vitamins.
✅ HEBA® lekker, smart fuel made for Mzanzi.
👉 Ready to flip the script and fuel your fitness journey with real food that works as hard as you do?
Shop now: heba.co.za/shop/heba/
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#HEBA #HEBAPap #SmartFuel #Banting #KetoFriendly #LowCarbLiving #MzansiMade #RealFoodForRealResults ... See MoreSee Less
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Watch out for part 2 on our page later 😉 ... See MoreSee Less
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Yoh fam — it’s HEBA® checking in, and this time I’m bringing the heat 🔥
You’ve heard of MCT oil, but not like this —
Meet your new fat-burning, focus-sharpening, energy-boosting secret weapon:
👉 HEBA® 100% Pure MCT Oil 💧💥
Whether you’re intermittent fasting, doing keto, banting, or just tryna look lekker for summer, this is the real deal:
⚡ Burn fat for energy – no carbs, no crash, just clean, sustained energy
🔥 Boost metabolism – helps your body tap into stored fat for weight loss
🧠 Stay sharp – improve focus, energy, and clarity without the crash
💯 100% Pure MCTs – no nasties
🥥 Super versatile – add it to your coffee, smoothies, salad drizzle, or just a straight-up shot!
No GMO’s. No preservatives. No carbs. No stress.
Just clean energy, real results, and that Mzansi magic you know and love 💚
So ja, if you’re ready to cut the bloat and boost the vibe, level up your day the HEBA® way —
👉 heba.co.za/shop/mct-oil/
P.S. If your pantry was a kasi, I’d be the fat-burning MVP — no cap 😎🔥 ... See MoreSee Less
0 CommentsComment on Facebook