About HEBA®

Yoh fam — here’s the deal.
South Africans are getting sicker, heavier, and more moeg by the day — and it’s no accident.

We’re living in a country where obesity and diabetes are exploding, and the so-called “staple foods” — maize, pap, wheat — are a huge part of the problem. High-carb, high-GI, zero-nutrient rubbish that keeps us hooked, bloated, and stuck in a cycle of cravings and weight gain.

So in 2016, we made a plan.

We created HEBA® Supa-Seed Flour — a versatile AF low-carb, gluten- and grain-free flour made from smart nutrient-rich seeds. That same year, it won an international innovation award in Dublin — and HEBA® was officially on the map.

Since then, we’ve grown into a full lifestyle range:
Fat-burning MCT oil. Skin-loving, joint-supporting Collagen Powder. Diabetic-friendly staples. Clean pantry upgrades that help you cut the carbs, drop the fat, and take back control — without skimping on flavour or tradition.

HEBA® is for the people who are gatvol of the kak.

Done with yo-yo diets, hidden sugars, starch bombs and skelm ingredients hiding in plain sight.

You’re done starving. Done suffering.

Whether you’re keto, banting, managing diabetes, tackling insulin resistance, or just trying to lose weight without losing your mind — we see you.

You want real results — more energy, less bloat, and lasting fat loss — and we get it.

HEBA® ain't just a product range

It’s a full-blown real food rebellion.

• Against fake health claims
• Against processed carbs and empty calories
• Against feeling kak when you don’t have to

Everything we make is proudly local. Tested in our kitchens. Audited. Certified. Trusted. Made for South Africans, by South Africans.

Let’s eat better. Burn fat. Beat the bloat. Drop the flab — Look sharp, feel lekker again with HEBA®